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Showing posts from March, 2008

The power of RHETORIC

On an especially mind-numbing day at work… I found my new muse. I came across a training company’s website that offered a variety of programs that were ‘going to change your life’, ‘help you realize your dreams’, ‘give you the edge that would leapfrog your career’… on the whole.. almost everything, short of rewriting your DNA! They were going to achieve all this and more by showing you some videos of famous people and getting you to fill out a workbook! Wow! The interesting thing of course is that these terms are so overused – if only I had a penny for everytime I heard them, I’d be really rich by now! Everywhere you look there is rhetoric, and then there is branding – it has become difficult these days to figure out where one stops and the other begins. The reason why we want to believe in the rhetoric, apart from the fact that it sounds nice is that we believe that there must be a system in synergy, that is putting its might behind realizing the potential of the rhetoric. Bu

2 sides of the coin

Thank God the coin has 2 sides. There is some divine logic and poetic justice in this fact. It gives the impression that somewhere in universe there is a delicate balance – there is multi-dimensionality, as against polarity. That alone is enough to make me happy… confused… but happy. I like the fact that there are multiple explanations and alternatives for everything. Human beings have too much ego to believe in simplicity I think, and am no exception. A while back now, I was completely taken up with Gladwell’s ‘Tipping point’ and particularly enamoured by the Broken-window theory. Its such a cool concept and has such instant and universal appeal. Here’s an excerpt from Gladwell’s book ‘Tipping Point’ (since there is no way that anyone else’s words can do justice to the brilliance of the author): In 1992, there were 2154 murders in New York City and 626,182 serious crimes, with the weight of those crimes falling hardest in places like Brownsville and East New York. But then something